
Brad Holman
Executive Director
Brad invested in ATI Business Group in 2010 and has led the commercial
development for the business since joining. As an Executive Director he
continues to lead the business development for ATI and account management
of our growing client list.
Brad has over 25 years’ experience working in and providing services to the
travel industry, including President for Travelport’s Asia Pacific and Europe,
Middle East African Operations. More recently he was the President for
International Markets for Blackbaud a NASDAQ listed software and services
company where he was responsible for developing and leading the company’s
international business strategy and new market entry. Brad also currently
serves on the Board of a publicly listed travel company.
Brad is based in Sydney, Australia and holds a Bachelor of Commerce Degree
from the University of Western Australia.
David Harsamto
Chief Financial Officer
As a co-founder of ATI Business Group, David has been with the company since
its inception. David is the Chief Financial Officer of the company and is
responsible for the overall financial strategy, financial planning and analysis,
management of financial risks and financial reporting. Additionally, David leads
our business IT Development operation.
David has worked in business operations in the travel and tourism industry for
over 30 years. David spent seventeen years of his professional career in
Vayatour, one of the largest travel agents and tour operators in Indonesia.
Currently, David is also an active board member of Panconvince, an Indonesian
based MICE Organizer and Intrareps, a Destination Marketing company.
David graduated with the highest ranking from Indonesia Tourism Academy in
Jogjakarta and Bali Tourism Institute.


Felix Hidayat
Chief Operating Officer
Felix is the chief operating officer of ATI Business Group and serves on its
Board of Directors. He oversees all of ATI’s operations including end-to-end
management of ATI service delivery of all accounts and business projects.
He drives the company’s business performance initiatives, introduces robotics
process automation technologies to our clients’ businesses. Felix played a key
role in ATI’s entry as an application service provider to the airline industry with
the launch of fares management technology platform for Garuda Indonesia.
Along with Brad Holman, Felix also caretakes the continuous development of
strategic client relationships, ensuring flexibility in response to an increasingly
demanding marketplace. Felix joined ATI in 2010 as head of operations.
Prior to ATI, Felix spent over 19 years living overseas, primarily in the U.S., and
had work experience in New York as a corporate specialist for an international
law firm, and in Washington D.C. as a strategic management consultant. Felix
holds a bachelor’s degree in International Relations from Brown University and
an M.B.A. from Georgetown University
Dian Renata
Head of People Operations
Dian is the Head of People Operations for ATI Business Group and has been
with ATI Business Group since 2012. She oversees and maintains the
organization’s human resources by planning, implementing, and evaluating
employee performance and human resources policies, programs, and practices.
Dian has 15 years’ experience of combined expertise in human resource
management, workforce planning, retention strategy, and change
management. Prior to joining ATI, she previously worked in a major consumer
goods company in Indonesia serving as human resources manager. She holds a
bachelor’s degree in Economics.


Jefta Vitosoeharno
Head of Technology and Innovation
Jefta joined ATI as Business Analyst Lead in 2018 and since then his role has
been evolving, covering internal operations optimisation and customer-facing
strategic business development initiatives. He currently serves as Head of
Business Performance which leads teams of business analysts, technical
consultants, and corporate IT operations.
Jefta has over 11 years of advisory and practice experience in various
disciplines, such as operations optimisation, automation, IT strategy, IT
infrastructure, business continuity, cloud and virtualization. Prior to joining ATI,
he had worked for top global consulting firms and leading technology
companies serving a wide range of customers across different industries, as
technology roadmap advisor, technical architect, implementation engineer, and
technical support. He holds a bachelor’s degree (Sarjana Komputer) in
Information System from Bina Nusantara University and an MSc. in IT,
Management, and Organisational Change from Lancaster University.
Joselin Poh
Head of Business Operations
Joselin started her career in ATI in 2017 as a Ticketing Account Leader of Flight
Centre Travel Group and she is now Head of Business Operations who oversees
multiple divisions from Fare Loading to Ticketing with clients from diverse
backgrounds within the travel and aviation industry.
She works closely with her team and business stakeholders to ensure Service
Level Agreements are met and advises on strategic business improvements for
a more efficient day-to-day operation. Joselin was also instrumental in
managing the performance optimization of multi-disciplinary accounts during
her tenure in the Flight Centre Travel Group.
Prior to ATI, Joselin spent the start of her career working for a logistics
company specializing in manufacturing overseas and she also had work
experience in startup companies as an operation manager. Joselin holds a
Bachelor of Media and Communication Degree from RMIT University and a
Master degree in International Relations from Melbourne University.


Kevin Anton Putra
Head of Business Operation
Kevin is Head of Business Operation of ATI Business Group for key clients. From
2019, he oversees all of ATI’s operations consisting of 5 accounts with multiple
disciplines such as Fare Loading, Ticketing, Finance, Product Loading and
Customer Services. His main responsibility is to work closely with stakeholders
to deliver performance alignment and improvement in accordance with our
clients service level agreements.
Kevin joined ATI in 2015 as Accounting Client Support where he spearheaded
the development of the Finance and Accounting Support function for ATI and its
clients. He subsequently took on the role of ATI Financial Controller in 2017.
During his 2 year journey in ATI as Financial Controller, Kevin was responsible
for all of the businesses financial needs ranging from financial reporting,
budgeting, internal audit planning.
Prior to ATI, Kevin had work experience in Public Auditing, General Accounting,
and Specialized Accounting for a number of multi-national companies. Kevin
holds a bachelor’s degree in Economics from Tarumanagara University.
Nurulhuda Annisa
Talent Acquisition and Development Manager
Nisa started her career with ATI Business Group in 2022 as Talent Acquisitions & Development Manager.
Her main responsibilities is to oversee the Talent Acquisition process and maintain Talent Development initiative
throughout the ATI Business.
With a Bachelor's Degree from the University of Indonesia majoring in Psychology, Nisa has 8+ years of working
experiences in Recruitment area both in inhouse and consulting firm. She started her career as Recruitment Consulting
in the Logistic, Supply Chain and Oil & Gas industry. Then, she continued to work with startup logistics as part
of one of the biggest technology platforms in SEA where she took the role as Country Talent Acquisitions. She moves to
take a role as Recruitment Consultant in RPO model with a global IT company as part of the Southeast Asia team.

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